I've always wanted to go to a writers conference, but the time, place or something has always stood in the way. Last year, when I was at a meeting of the San Diego chapter of the National Speakers Association, I met the woman in charge of the LaJolla Writers Conference and was so impressed by her, I made a pledge to attend this year. Well, that's exactly what I did this past weekend, and it was amazing. They had 5 to 6 different tracks going at all times, along with keynote speakers who are highly successful authors, but had gone through extraordinary tales of woe getting there. Many of the attendees were into fiction, memoir or romance writing, but those of us in non-fiction had many interesting sessions directly relating to marketing.
Although most speakers, online sellers, coaches and consultants don't like to talk about marketing, that's what most businesses are all about. And the authors who attended didn't want to talk about it either. They were in love with the idea of writing, but really gave no thought as to how to market their books. Take a word from Tom and I--it's all about marketing. We already believe you have the value or you wouldn't be in the association, but you have to sell what you have.